How to put the human back in ecommerce
Commerce
Oct 13, 2021

How to put the human back in ecommerce

David Weissman

Ecommerce has become a do-it-yourself activity.  Human expertise has been sucked out of online shopping. And people want a better shopping experience.


According to PwC, 82% of users want to interact with an actual person as technology evolves, 64% of consumers feel brands are so myopic about automation and trendy design that they’ve lost touch with the human element of creating a great customer experience and 75% of consumers agree that automated experiences are too impersonal.


Clearly the answer here is more humans and less bots.  Enter Humankind.  We enable you to build robust 1:1 consultative relationships between consumers and your brand experts via SMS, bringing human connectivity back to ecommerce.  We call it H-commerce; the “h” is for human.  Imagine replicating your top salespeople and making them available to all of your customers all the time.


The first sale is just the beginning.  Our platform enables you to provide continuous trusted guidance before, during and after each purchase.  Your customers now have a personal shopper they can text anytime for continued bespoke shopping experiences.


Personal shopping is no longer just for the rich and famous.  All of your customers will now have a customized shopping experience catered to just their needs, making them feel special and making your LTV’s skyrocket.


Click here to book your demo today.


About David Weissman:

Humankind is led by Los Angeles-based Co-Founder and CEO David Weissman, an experienced e-commerce entrepreneur and former leader at Target, Dermstore and GSI Commerce. With over 22 years of e-commerce experience, Weissman has consulted for some of the world’s leading brands, including Burberry, Ralph Lauren, Adidas, Quicksilver, Beautycounter and Petsmart.


More from the blog:

← Back to All Content

More Humans, Less Bots

Bring the human touch online.